Rosario Traducciones continues its virtual journey around the world to learn more about the features and characteristics of international markets. This time, we travel to Ecuador, a small country whose name refers to its geographical location: the imaginary line equidistant from both geographical poles that divides the planet into the Northern and Southern hemispheres.

 

 

 

 

It’s no surprise that Ecuador gets its name from the imaginary line across the country. In fact, it’s the only country in the world that takes its name from a geographical element. Some unknown fact is that on the outskirts of Quito, the capital city, a famous monument marks the equatorial line. Even though it is located 240 meters from the actual Equator, it is still an excellent reason to visit the memorial, museum shops, and beautiful panoramic views. 

 

2) MULTILINGUAL COUNTRY

 

Ecuador is a multilingual country, with Spanish being the dominant language. It is also the ninth country with the largest Spanish-speaking population. Several indigenous languages coexist, among which Quechua stands out due to a large number of speakers.

Spanish is the official language; Quechua and Shuar are also official languages. The other ancestral languages are of official use to indigenous people in their areas and in terms established by law.

 

 

 

Just like Bolivia and Peru, we should not downplay the elevation of Quito, the capital city and most important commercial epicenter. Most people who travel to Ecuador usually suffer from "altitude sickness," with symptoms such as headache, nausea, or loss of appetite.

For this reason, visitors are recommended to take it easy on the first days of their stay to acclimatize and give the body some time to get used to it.  Other recommendations include staying hydrated and eating light.  Chewing coca leaves can be an alternative, especially for those who like natural medicine. 

 

 

 

In Ecuador, it is essential to cultivate relationships beyond the confines of an office. Doing business involves building trust. Like other Latin American countries, business meetings start with small talk. It is recommended not to address any controversial topics, like politics.

Formal introductions are appreciated and could be critical to closing a deal. In Ecuador, it is common to share business cards, so make sure to have some with you to share when you first meet. 

 

5) FORMAL DRESS CODE

 

Even though the business dress code is changing worldwide to "smart and casual," Ecuador remains conservative, mainly in the financial district of cities like Quito, Guayaquil, and Cuenca. Therefore, formal coats, suits, and dresses are recommended.

In general, Ecuadorian professionals value good appearance. Ignoring this gives the impression of being clumsy and affects your chances of a successful negotiation or building a solid business relationship.